I suppose I wasn't the first one to notice this, http://www.reddit.com/r/DnD/comments/2fn2s6/lets_build_the_party_from_samuel_adams_adventures/, but when my wife brought these home last month I thought they looked, well, designed for Dungeons and Dragons.
We have the lady in white, Noble Pils, who looks like she would make a good cleric.
Next is the green clad man with the hops on his chest and the crown, Double Pilsner. Looks like a king, guess he'd be a fighter or paladin.
Then there is Samuel Adams in an outfit that reminds me of Han Solo. I suppose he could be a ranger, fighter or thief.
Then there is the Vixen, top right. Definitely a thief.
Double Black is the wizard and the guy in red with the horns also has a kickass name, Hellesbock. Has to be a fighter of some sort.
Makes a great adventuring party and something to enjoy at your game.